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We’re excited to kick off our interview series where we talk with top sales practitioners to discuss important topics in today’s sales workforce.  We will be providing valuable insights and tactical information to improve your sales strategy and make you a more effective seller.

In this interview Derek Draper, CEO at Pattern, sits down with Patrick Tracy, one of the top Account Executives at Salesloft, to discuss the challenges of setting up successful outbound email campaigns. Tracey gives tips on how remain pleasantly persistent with all the noise of email today and how to structure content for better engagement.

“Always be helping, try to provide value everywhere you can and just remember be humble and their time is earned, it’s not given to you” – Patrick

Hear his insights into the importance of relevant content, mistakes he has made and learned from along the way and how getting back to sincere selling will separate great reps from the rest.

Check out our blog post
5 Expert Tips on How to Run an Effective Outbound Email Campaign